THE BRAND
Keeva Trends
Keeva Trends is a South African Brand of fine Jewellery. Every piece is handmade and handcrafted to bring you exquisite, luxury pieces of the utmost quality.
Designed with integrity and made to last, our Jewellery is designed and created to fit and flatter women of all styles. Created with a minimalistic yet creative approach, we design pieces that is both striking, yet simplistic and classy.
Our pieces are easy wear, trans-seasonal essentials, that can continue their life from season to season. To us sustainability is all about quality design, and long-lasting accessories.
Ethical Practice
At Keeva Trends, we pride ourselves in supporting a sustainable and ethical practice.
Our accessories are locally designed and produced at our studio in Johannesburg, None of our items are mass produced or imported. giving you peace of mind that you are supporting ethical practice.
Keeva believes that fashion and longevity should go hand in hand. We approach design with the idea that Jewellery and accessories should remain functional within a wardrobe - being "fashion forward" and trendy without following the fluctuations of seasonal trends only.
Our gift bags as well as various other products are out sourced to different craftsmen or women in order to support their small business and to create small job opportunities for those that have been negatively impacted by the state of our economy.
Brands that we collaborate with have also been selected on this bases as well as their professional craftsmanship. Where we can, we guarantee that our products are locally produced ( and often handmade or crafted).
We are committed to reviewing every avenue and or supply chain we use to grow the impact we have on our local economy, environment and peoples lives, as we grow as a business, where ever possible. We recognise it’s a journey and we continue to look at ways we can improve.
Environmental
Sustainable fashion in the making.
At Keeva Trends we think carefully about how we can grow whilst minimising our direct environmental impacts. We believe we can do our bit to build a sustainable business. This is a journey and we will always look at ways we can improve.
We believe in making a quality product that lasts. We design quality basics that can remain in your wardrobe for years to come, reducing the need to constantly replace items. A large portion of our collection are one-size pieces, designed to fit and flatter women of any style persuasion.
How we deliver our product is also important to us. We pride ourselves in supporting local and steering away from single use or plastic items. That’s why we have introduced beautifully handmade Jewellery pouches. By replacing plastic & single use packaging with these beauties we are not only supporting local but also creating new job opportunities and doing our bit to protect the environment.
We are committed to reduce our waste as best possible. We upcycle all of our off-cuts and left over metals by using them to redesign new pieces of Jewellery or accessories.
Our collaborating partners use biodegradable cornstarch plastic for packaging.
Our goal is to reduce, reuse, or recycle the resources consumed by our business wherever practical, and to expand our product range to include more fair trade accessories.
We recognise that our business has an important role to play in protecting the environment for future generations and to help secure the long-term sustainability of the fashion industry.